The Mis(Adventures) of Mike: A tired business owner

One of the challenges we all face as business owners is explaining our services to other people. And Make Way For Biz is no exception.

“What does Make Way do, Eliza?”

“Well, we do process mapping, project management, and admin support.”

“Uh-huh. But what do you do?”

“Well, for process mapping, we map out all your business processes from the second you get a client enquiry, to the second you cash that final cheque.”

“Uh-huh. Um, why?”

“Well, because …..”

And on it goes.

The trick is to make it relevant to the client, so that they can see how the service will benefit them.  They need to have the services put in context to their own needs.

In order to put Make Way For Biz in context for you, I’m going to tell you a story over a series of posts.

What can I say? There’s Irish in my blood; I love to spin a yarn.

Welcome to the (Mis)Adventures of Mike.

Mike is a completely fictional. And yet he is not, in that he is a collection of all the trials and tribulations we face as business owners. Which means, at the start of our story, Mike is quite a sad and pathetic creature. But hey, I hold the pen on Mike, so I get to do what I want to him. And right now I am going to heap a whole bunch of business sorrow on him.

Who is Mike?

Well, Mike used to work in the corporate world, but became disillusioned and decided he no longer wanted to work for The Man. So, he started producing Wondrous Widgets and selling them online after putting in a full day at the office.

To Mike’s surprise and delight, Wondrous Widgets caught on, and he was able to quit working for The Man. And three years later, he is still selling Wondrous Widgets. Heck, he is selling so many Wondrous Widgets he now outsources work to three Wondrous Widget Workers.

But something odd has happened along the way. Mike is starting to feel the exact same way he did about his corporate job.

He’s putting in long hours in front of the computer, to the point where his family refers to him as The Lump. He’s frustrated because his Wondrous Widget Workers are missing deadlines. And he’s worried because clients are starting to complain about missed deliverable dates.

Our despondant hero is seriously considering throwing in the towel and going back to work for The Man.

Fortunately for Mike, he has a very clever and supportive wife who saw an ad for Make Way For Biz. She’s convinced her husband to contact us to see if he can get back the passion for his Wondrous Widgets.

Will Wonderous Widgets cease to exist? Will Mike be donning a suit and heading back out into the marketplace in search of a job?

Make sure you come back for the next (Mis)Adventures of Mike: Process Mapping.

Are you feeling a bit Mike-ish? Fill out our Free Assessment to find out which aspects of your business might need some special attention.

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